Privacy Policy

Rentals, Inc. (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes how we collect, process, retain, and disclose personal data about you when providing services to you through our websites and services that link to this policy (our “Services”), and our practices for using, maintaining, protecting, and disclosing that information.

Scope

This policy applies only to information we collect:

• Through the Services.
• In communications, including email, text, chat, and other electronic messages, between you and the Services.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries) that does not link to this policy; or
• Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Services.

Children’s and Minors’ Data

Our Services are not intended for, and we do not knowingly collect any personal data from, children under the age of 18. If we learn we have collected or received personal data from a child under 18 years old without verification of parental consent, we will delete that information.

The Personal Data That We Collect or Process

“Personal data” is information that identifies, relates to, or describes you as an individual, directly or indirectly — for example your name, email address, or telephone number.

The types and categories of personal data we collect or process include:

• Contact information you give us: your name, email address, and phone number, submitted through our contact, renter, owner, or relocation forms, through the unit-alert signup, or through the chat assistant.
• Details of your rental search: the neighborhoods, number of bedrooms, budget range, and move-in timeline you tell us, together with any notes you add. For relocation inquiries this may include where you are moving from and the reason for your move.
• Property information from owners: if you inquire about listing a property with us, the property address and the number of units.
• Communication preferences: whether you asked for alerts by email or by text message, and your consent to receive text messages.
• Messages you send us: the content of your inquiries and notes, and your conversations with our chat assistant.
• Technical information collected automatically: your IP address, which we use to rate-limit abusive traffic, and your browser’s user-agent string, which is recorded alongside chat conversations.
• Advertising attribution: if you arrive from an online advertisement, the click identifier and campaign parameters described under “Cookies and Advertising Technologies” below.

What We Do Not Collect

We do not collect payment card or bank account details, Social Security numbers, driver’s license or other government identification numbers, biometric data, your device’s precise location, health information, or audio, video, or image files uploaded by you. We do not ask for or infer demographic characteristics such as race, gender, or age.

Rental applications, tour bookings, and tenant screening are handled on a separate third-party platform. If you follow an “Apply” or tour-scheduling link from a listing, any information you provide there — which may include identification and financial details — is collected by that provider under its own privacy policy, not by this website.

Service Providers We Share Information With

We share personal data only with the providers that help us run this website and respond to you:

• Our hosting and database providers, which run the website and store the information you submit.
• Twilio, which delivers the text messages you have asked to receive.
• Our email delivery provider, which sends unit-alert emails to you and inquiry notifications to our team.
• OpenAI, which generates the chat assistant’s replies. Before a message is sent to OpenAI, email addresses and phone numbers in the conversation are replaced with placeholders. Other message content, including names you type, is sent as you wrote it.
• Langfuse, which we use to monitor the quality of the chat assistant. It receives the same placeholder-substituted conversation, so email addresses and phone numbers are not sent there either.
• Google, for the advertising measurement described below.
• Our own leasing platform, which receives your inquiry so that our team can follow up. It is sent your name, email address, phone number, message, and the details of your rental search.

We do not sell your personal data for money. Our use of advertising measurement is treated as “sharing” under California law; California residents should see our California Privacy Policy for details and for how to opt out.

Website chat assistant

We offer Remi, an automated AI assistant on our website. Conversations are stored in our own records so our team can follow up. Before a conversation is sent to OpenAI to generate a reply, email addresses and phone numbers are replaced with placeholders; those values are restored in the reply you see and in any form Remi prefills for you. Contact details you submit through chat forms (such as leads, tour requests, and unit alerts) are used as described elsewhere in this policy. Remi is not a human.

Cookies and Advertising Technologies

We use a small number of first-party cookies, meaning cookies set by our own website rather than by an outside company. We do not use third-party tracking cookies.

Attribution cookie (ri_attribution). When you reach our site from a Google advertisement, Google adds a click identifier (gclid, gbraid, or wbraid) to the web address. We store that identifier together with any campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the time of the click, and the page you first landed on. This is what allows us to connect an inquiry back to the advertisement that produced it. This cookie expires after 90 days.

Advertising preference cookie (ri_ad_consent). Records whether you have asked us not to sell or share your personal information, so that we can honor that choice on later visits. This cookie expires after 400 days.

Advertising Measurement and Information Shared with Google

We use Google Ads conversion tracking to understand which advertisements lead to inquiries. When you submit a form, we send Google an irreversibly hashed (SHA-256) version of the email address and phone number you provided, along with the click identifier described above. The hashing happens in your browser before anything is transmitted, so we do not send your email address or phone number to Google in readable form. Google uses this to match the inquiry to a signed-in Google account that interacted with our advertisement.

We implement Google Consent Mode. If you opt out, advertising cookies are disabled, advertising identifiers are redacted from the information sent to Google, and Google is instructed not to use your information for advertising personalization.

Your Advertising Choices

You can opt out at any time using the “Do Not Sell or Share My Personal Information” control in the footer of every page. Your choice is stored on the device and browser you set it in, so you will need to set it again in a different browser or after clearing your cookies.

We also honor the Global Privacy Control (GPC) signal. If your browser or a browser extension sends GPC, we treat it as an opt-out automatically and you do not need to do anything further.